Total Quality in Fast Food

quantity Quality in steady f atomic number 18 MGT 449 2011 Total Quality in Fast Food In the world of immediate food restaurants convergence and service lumber be what commence or have on a chemical orbit. some(prenominal) Wendys and McDonalds have washed-out years and millions of dollars to shake up the level of gauge that they produce just now right. The key to the success of some(prenominal) of these unfaltering food giants is total whole step management. spell they both whitethorn share round marketplaces, they both use of goods and services divergent processes to arse about the results that they are looking for. Wendys shortly operates in North America eon McDonalds operates on a world-wide scale.While both of these companies provide their customers with a wonderful fast food experience, they do non unceasingly use the truly(prenominal) procedures to establish and market tender ingatherings. Wendys and McDonalds are kn receive really swell in the United States and Canada. wizard only has to see a little girl with bright red braids or run across the phrase Im lovin it to unawares start to crave food from both of these fast food giants. We are well versed in the fare options us sufficient-bodied-bodied at both chains and many an(prenominal) of us could recite several of the circuit card options off the prime of our head.The notice at both chains is very cautiously re searched and tested so as to make sure that for each integrity menu circumstance will produce the best likely profit for the customer while delivering the prime(a) that we have bewilder to associate with each company. The big difference surrounded by the dickens companies lies in the markets that they work in. The Wendys chain is a North American chain located throughout the United States, Canada, and recently in Mexico. The market that they are running(a) with is somewhat similar, although allowing for some regional differences between t he iii countries.McDonalds, however, works on a world wide scale. They deal with gobs of antithetical markets which each require their own market research and testing because the gardening or dietetical needs of those countries is very different from those of separate areas of the world. When Wendys decides to pass water a new product they demand into consideration the customer that they will be market to. Currently menu full stops in all three countries are sanely similar without oft variation between them. All three countries spin the homogeneous burgers, chicken sandwiches, salads, heat, and of course the ever impersonate frosty.By only operating in one region of the world, Wendys is up to(p) to test market a product in the United States and if that testing goes favourably then it is marketed in all three countries. A prime example of this ramify of testing was Wendys new fries. Wendys research showed that they were often passed all over for early(a) fast foo d choices because of their lackluster cut fries. Wendys knew that having a better pincer would entice customers to choose Wendys over their competitors, which would boost sales figures. Wendys started in their test kitchens determining what would make a better fry.After deciding on a skin-on fry seasoned with sea salt Wendys then began test marketing their new fry. After it was opinionated that the new fry was a much more favorable alternative to their middle-aged soggy version Wendys began its denote campaign. In order to ensure that the fries were a success Wendys spent nearly 79%, or $17. 7 million, of its measured-media spend pushing fries, compared to spending $26. 9 million for all products in the identical month according to Morrison, 2011. This dodge worked and has helped Wendys to improve their sales over the ago year since the new fries were launched.It is also part of Wendys coiffures total quality. Wendys restrains to offer consistently appealing new products i n order to compete with their peers. By introducing new items with tried and true menu options and maintaining the quality product that Wendys has come to be known for, they are able to maintain a strong front in spite of appearance the quick-service restaurant industry. McDonalds, on the other hand, needs to have a different approach to their menu items. At this cartridge clip you will find a McDonalds restaurant in more than 119 countries on six continents. This means that their test marketing must be regionally specific.each region of the world must frame and test products taking into account dietetical and taste differences around the world. An example of this moderateness of products is the Indian menu. Cows are considered unspeakable in India. Therefore, the menu in India does not offer any beef products. McDonalds has swapped out the beef patties in the prevalent Big Mac with chicken in order to work within the dietary needs of the Indian universe of discourse. They also offer a veggie burger and several look for options. India is not the only country where McDonalds offers what would be considered strange fare by customers in the United States.From shrimp burgers in Asian markets to beer being served in part of Europe, McDonalds has reworked its core menu to imply items that are familiar to the local population while still being able to produce their product in approximately one minute. Speed of service and menu items, which have become old favorites for consumers, are two elements of McDonalds total quality strategy. Another example of McDonalds use of total quality is the use of what are referred to by Beth Kowitt (2011) as platforms. An example of a platform is chicken where McNuggets are the product.By focusing on platforms and then branched off of them McDonalds is able to cohere to a base menu that always works and then tweak the item in a more originative way without losing the original integrity of the product. This has prove a very successful strategy for McDonalds and it is one that they will continue to use far into the future. Both Wendys and McDonalds serve the quick-service restaurant consumer. They both do market research and product roll-outs, but their strategy for these roll-outs is different because of the different markets that they work with.Being a discipline company means that Wendys is able to product test on a smaller scale within one area, where McDonalds must test within each region of the world that it operates in. regular(a) though their approach to marketing may be different, both companies still practice total quality within their organizations. Both companies are striving to be the top in their market, and using total quality strategies will help them to both stick by competitive with each other in North America. References Goetsch, D. L. , & Davis, S. B. (2010). Quality management for organizational excellence Introduction to total quality (6th ed. . Upper Saddle River, NJ Pea rson Education. Kowitt, B. (2011). wherefore McDONALDS WINS IN ANY ECONOMY. Fortune, 164(4), 70-78. Retrieved from EBSCOhost. MORRISON, M. (2011). FOR WENDYS, THE PROOFS IN THE POTATOES AS FANCYFRIES LAUNCH DECLARED A SUCCESS. advert Age, 82(13), 5-20. Retrievedfrom EBSCOhost. Reich, A. Z. , McCleary, K. W. , Tepanon, Y. , Weaver, P. A. (2005). The Impact of Productand Service Quality on Brand Loyalty An Exploratory probe of Quick-ServiceRestaurants. Journal of Foodservice Business Research, 8(3), 35-53. doi10. 13O0/J369v08n03-04