Social Media called PATH Assignment Example | Topics and Well Written Essays - 250 words

Social Media called PATH - Assignment Example The decision to have limited contacts was based on psychological research findings that prescribe that people have a limit for workable social connections. In addition, there are limitations imposed together with the provision for users to personalize how they share each post to facilitate greater personal information sharing by ensuring it is confidential to the user’s social inner circle contacts. Operant conditioning theory comes in use in that the users’ minds have to adjust to maintain the ideal ethics while socializing; any failure to follow the social ethics risks the account termination. With too many social networks in the market, Path faces a great challenge upfront. Nowadays market favor only rigorous business minded entrepreneurs (Quester et al. p. 35). Many people are already contented with the social network they use so economic model of information search is handy. However, path has come up with a prudent tactic to lure more users using expectancy value theory. They intensify on the issue of having not to keep on managing friend list as with Facebook, so they ask you to join for a world of easy connection with people close to you. Path as a social site is primarily designed for a few friends. It was launched back in 2010, and was the only social media likely to grant Facebook an overwhelming challenge. However, the reputation in the market has been deteriorating and they have to get back into the market and utilize variety of marketing theories and convince people to use their software. Being concerned about the consumer should be the first priority in marketing of the social site. The consumption theory dictates that the management team should be aware of the needs of the consumers prior to making decisions. Motivational theories puts it that the social site user must be attracted by a certain motivational factors as privacy of the information and free accessibility of the site, a concept path has failed to