How to Create Emotional Messaging That Resonates [PODCAST]

How to Create Emotional Messaging That Resonates [PODCAST] You’ve probably read uninspiring, forgettable content. Having emotional messaging helps you connect with prospects, creating trust and relationships that can lead to sales. Today we’re chatting with Emma Tupa. Emma is the product marketing specialist at and is an expert on conversion copywriting. She uses just the right messaging to help clients find solutions to their problems and to make ’s content memorable and trustworthy. If you want to know how to create emotional messaging to stand out, build relationships and sell more, you won’t want to miss out on today’s show! Emma’s background and how she ended up being the product marketing specialist at , as well as what Emma does on the product marketing team. Emma’s definition of product marketing and how it helps create relationships that can lead to sales. Why it’s important to include emotion in the copy that you write and how to figure out which types of emotional messaging would best resonate with your clients. Emma’s thoughts on finding a good message when you have a diverse clientele, as well as why it’s important to have an idea customer in mind. How to tell whether your messaging is effective and actually working to help you build relationships and create conversions. Some easy ways to jump-start adding some emotional messaging into your copy. Incorporating humor into your copy: How to do it with GIFs, hashtags, and more. What Emma recommends for someone hoping to improve their writing. Links: Emma Tupa PopKey Copy Hackers If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Emma: â€Å"We are writing for an actual person. We aren’t writing for ourselves or for a robot. We need to be able to relate.† â€Å"It’s all about the research and putting yourself in your ideal customer’s shoes. â€Å"You can’t write for everyone when you try to satisfy too many people, you’re really satisfying no one.†

Donald Woods and the Death of Activist Steve Biko

Donald Woods and the Death of Activist Steve Biko Donald Woods (born December 15, 1933, died August 19, 2001) was a South African anti-apartheid activist and journalist. His coverage of Steve Bikos death in custody led to his exile from South Africa. His books exposed case and were the basis of the movie, Cry Freedom. Early Life Woods was born in Hobeni, Transkei, South Africa. He was descended from five generations of white settlers. While studying law at the University of Cape Town, he became active in the anti-apartheid Federal Party. He worked as a journalist for newspapers in the United Kingdom before returning to South Africa to report for the Daily Dispatch. He became the editor-in-chief in 1965 for the paper that had an anti-apartheid editorial stance and a racially integrated editorial staff. Uncovering the Truth About the Death of Steve Biko When the South African black consciousness leader Steve Biko died in police custody in September 1977, journalist Donald Woods was at the forefront of the campaign to get the truth revealed about his death. At first, the police claimed that Biko had died as the result of a hunger strike. The inquest showed that hed died of brain injuries received while in custody and that hed been kept naked and in chains for a prolonged period before his death. They ruled it held that Biko had died as a result of injuries received after a scuffle with members of the security police in Port Elizabeth. But why Biko was in jail in Pretoria when he died, and the events attending his death werent explained satisfactorily. Woods Accuses the Government over Bikos Death Woods used his position as editor of the Daily Dispatch newspaper to attack the Nationalist government over Bikos death. This description by Woods of Biko reveals why he felt so strongly about this particular death, one of many under the apartheid regimes security forces: This was a new breed of South African- the Black Consciousness breed- and I knew immediately that a movement that produced the sort of personality now confronting me had qualities that blacks had been needing in South Africa for three hundred years. In his biography Biko Woods describes the security policemen testifying at the inquest: These men displayed symptoms of extreme insularity. They are people whose upbringing has impressed upon them the divine right to retain power, and in that sense, they are innocent men- incapable of thinking or acting differently. On top of that, they have gravitated to an occupation that has given them all the scope they need to express their rigid personalities. They have been protected for years by laws of the country. They have been able to carry out all their imaginative torture practices quite undisturbed in cells and rooms all over the country, with tacit official sanction, and they have been given tremendous status by the government as the men who protect the State from subversion. Woods Is Banned and Escapes to Exile Woods was hounded by the police and then banned, which meant he was not to leave his East London home, nor could he continue to work. After a childs t-shirt with a photo of Steve Biko on it posted to him was found to have been impregnated with acid, Woods began to fear for the safety of his family. He stuck on a stage moustache and dyed my grey hair black and then climbed over the back fence, to escape to Lesotho. He hitchhiked some 300 miles and swam across the flooded Tele River to get there. His family joined him, and from there they went to Britain, where they were granted political asylum. In exile, he wrote several books and continued campaigning against apartheid. The movie Cry Freedom was based his book Biko. After 13 years in exile, Woods visited South Africa in August 1990, but never returned to live there. Death Woods died, aged 67, of cancer in a hospital near London, UK, on August 19, 2001.