How to Create Emotional Messaging That Resonates [PODCAST]

How to Create Emotional Messaging That Resonates [PODCAST] You’ve probably read uninspiring, forgettable content. Having emotional messaging helps you connect with prospects, creating trust and relationships that can lead to sales. Today we’re chatting with Emma Tupa. Emma is the product marketing specialist at and is an expert on conversion copywriting. She uses just the right messaging to help clients find solutions to their problems and to make ’s content memorable and trustworthy. If you want to know how to create emotional messaging to stand out, build relationships and sell more, you won’t want to miss out on today’s show! Emma’s background and how she ended up being the product marketing specialist at , as well as what Emma does on the product marketing team. Emma’s definition of product marketing and how it helps create relationships that can lead to sales. Why it’s important to include emotion in the copy that you write and how to figure out which types of emotional messaging would best resonate with your clients. Emma’s thoughts on finding a good message when you have a diverse clientele, as well as why it’s important to have an idea customer in mind. How to tell whether your messaging is effective and actually working to help you build relationships and create conversions. Some easy ways to jump-start adding some emotional messaging into your copy. Incorporating humor into your copy: How to do it with GIFs, hashtags, and more. What Emma recommends for someone hoping to improve their writing. Links: Emma Tupa PopKey Copy Hackers If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Emma: â€Å"We are writing for an actual person. We aren’t writing for ourselves or for a robot. We need to be able to relate.† â€Å"It’s all about the research and putting yourself in your ideal customer’s shoes. â€Å"You can’t write for everyone when you try to satisfy too many people, you’re really satisfying no one.†